We no longer have fashion shows to attend, neither open stores. We’re all locked inside our homes following the trends and news from our smartphone, and this is all we have for now, but what about when it’s all over?
The social media world, especially Instagram, is taking over all the crisis situation right now. Being creative, trying not to be depressed — which is quite hard — and making the best out of this situation is something that a lot of creators and brands are doing right now. Social media is becoming a curated world of fashionable and stylish people wearing plastic gloves, face masks, colorful pajamas, and comfy slippers.
Dressing up but going nowhere, why not? Pages like @wfhfits are showing the world that we should be dressing up to stay comfy and stylish, it’s not about wearing pajamas all day, it’s caring about ourselves and self-love.
This is a wake-up call for the fashion world, and for everybody. We need to change, and we need to do it now. We all thought that people would be changing their habits gradually, but we all need to change it as soon as possible.
The fashion industry is one of the most polluting ones, being responsible for at least 10% of global carbon emissions every year, and fast-fashion companies are part of it since they’re the ones making mass production of clothing every day.
This is a wake-up call for us, as consumers, and for the industry as a whole, it needs to change, and it needs to change now. Brands are closing doors, big companies are declaring bankruptcy, and small brands are struggling to make their way to survive.
We’re all in a situation where we need to change our consumption habits, supporting local brands, and starting to think about quality over quantity. In a world post-Covid-19, practical and long-lasting clothing will be our choice instead of wearing something non-practical and trendy.
It may be the comeback of the sewing skills, the rising of the slow-fashion movement, and the beginning of new habits for all of us.
After the crisis comes the celebration time, where we all celebrate the freedom we were looking for, celebrating with family, friends, and the comeback of a normal life, but what about the fashion industry?
The fashion industry must adapt itself to a new world of consumption habits, where we will be looking for quality over quantity, practical over trendy, and minimal over extravagant. Fast fashion companies must realize that they need to change the way they do mass production, decreasing the percentage of pollutants, and increasing the usage of sustainable fabrics.
The crisis will take over everything, we must celebrate, but we must do it carefully. We will no longer be spending money on fast-fashion trends, we must be creatives and start thinking more about the made-to-last instead of ready-to-wear.
Buy what you need, not what you want.
It’s time to let the Earth heals from our bad habits and the pollution caused by fashion industries, and while the Earth heals, we can start learning new habits and the lesson that was left by Covid-19.